Guidance & Clarity—from someone who’s been there.

Hi, again. I’m Liz Ruf!

I started this business in 2022 because I wanted to help the helpers. What began as a journey to craft marketing stories and messages has evolved into building simple, effective strategies for organizations.

For me, this work comes back to a core purpose. A fancy way of saying ‘who are we serving and to what end’—aka. your mission. I love helping organizations get to the bottom of this question and put a plan into place to move the needle forward.

Here’s what my resume won’t tell you:

  • My top five strengths — connectedness, belief, intellection, empathy, relator

  • I’m a bonus mom to two fabulous teenagers

  • I hold too many lyrics in my brain, if that’s even possible. A lot are Taylor Swift.

  • I collect travel tattoos

  • I’m a believer in gut feelings & intuition

  • You can almost always find me with a book (read: kindle) in hand

An empathy-first approach.

Working with me means you’ll have an experience grounded in:

  • Clarity. I break down ideas into simple, not simplistic phases.

  • Humanity. I’m a people-first partner.

  • Collaboration. I believe the best plans are built together.

  • Practicality. Let’s create something you’ll actually use.

  • Candor. I know honest conversations lead to better decisions.

Tell me more.

What partners say

  • "As co-host of CLDC and a lead organizer of the Unconference, Liz shows up and more than that, she shapes the space for all of us. She facilitates with intention, listens like it matters (because it does), and leads with both head and heart."

    Maggie Kane

    Executive Director

  • "Liz is not only an expert at her craft but also makes every project an enjoyable and genuinely collaborative experience. Working with her is always a privilege, and her contributions elevate every team and initiative she’s part of."

    Christine Ferrell

    President

  • "Clearly, your heart was in the work you did with them and it truly showed in the outcome! You delivered an incredibly thorough, thoughtful, and helpful roadmap for Cohesion’s future."

    Bill Cummings

    Board Member

  • “Liz has been a strong contributor and guiding force in our organizational transitions. She communicates with empathy and care while also pushing for actions and solutions. She’s a valued thought partner and I’m happy to have the opportunity to work with her.”

    Tanesha Cameron-Cole

    Executive Director

Ready to get started?

Schedule an intro call.