Hi, I’m Elizabeth.

It’s nice to meet you. Feel free to call me Liz.

I’m a digital campaigns & content marketing professional. Throughout my career I’ve worked in many different industries, including nonprofits, higher education, marketing agencies, for-profit and startups. 

It’s by working for so many different types of organizations that I’ve found my true passion: helping mission-driven companies make a difference in the world through integrated, data informed marketing campaigns. 

I'm a constant do-gooder and driven by excellent branding and the influence marketing can have on philanthropy. In my spare time I serve my community as a leader for the Triangle Chapter of the American Marketing Association, where I volunteer my time to build community and provide educational opportunities for marketers.

A few other fun & random things about me:

  • My Top 5 Strengths: Connectedness, Belief, Intellection, Empathy, Relator

  • Past President of the Triangle Chapter of the American Marketing Association

  • I’m a Carolina Hurricanes fan (a Caniac, if you will).

  • Cat mom to the cutest kitty, Pepper.

  • I’m a believer in gut feelings & intuition.

  • I hold too many song lyrics in my brain, if that’s possible. A lot are Taylor Swift.

  • 200-hour RYT

My Marketing Strengths:

  • Social Media Strategy.

    Develop overarching, multi-platform strategies for brands; ensured mission, vision and CTAs were articulated through content development & execution.

    Advise on community engagement best practices, create guidelines for time-sensitive (and crisis) communications.

    Voice of NC State College of Textiles, Poole College of Management, and Jenkins MBA Program (2016-2018)

  • Lead Nurturing.

    Build + deploy automated nurture campaigns to bring leads through the funnel.

    Comfortable building in Pardot, Salesforce, Hubspot

    Advise and recommend supplemental content to create small conversion points for prospective customers.

  • Integrated Campaigns.

    Develop, test, optimize outbound campaign creative, content, channels and targeting via segmentation and A/B testing.

    Create content + campaign strategy to balance brand reputation building with lead generation.

  • Training & Development.

    Workshops on various aspects of social media management.

    Webinars, including talent acquisition, content development, technical hosting.

    Nonprofit board engagement and strategic planning retreat facilitation.